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Case File 02Custom CRM / Lead Gen

FoneWorld UK CRM.

Centralized lead management for a national retail network with website, store-form and Meta Ads capture in one place.

Primary result

100%

Lead Capture

Challenge

Leads were split across the main website, individual store forms and Meta campaigns, making speed-to-lead and accountability difficult.

Build

A bespoke CRM with webhook capture, Meta Conversion API integration, routing rules, quoting, email handling and performance dashboards.

Result

100% lead capture

FoneWorld custom CRM analytics dashboard
FoneWorld UK CRM build snapshot
The Story

FoneWorld UK had leads arriving from several disconnected sources, which created slow response times and inconsistent store-level execution.

The Working

We engineered a custom CRM with secure webhooks, Meta Conversion API capture, lead routing and dashboard analytics so managers could quote, email and track lead lifecycles from one system.

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